About the Project
Elemental Force was a series of free spectacular large-scale outdoor shows which put historic buildings centre stage and use light, sound and film to celebrate the rich heritage of Derbyshire and Nottinghamshire.
Building on the themes that made the Opening Ceremony of London 2012 Olympic Games so memorable, these events took place across the East Midlands and Derbyshire, capturing the drama and excitement of the region’s past, present and future.
Some of the area’s most significant historic buildings were chosen as the backdrop for these events. The stories of these sites were brought to life by some of the country’s leading outdoor artists in a way that audiences have never seen before, using a combination of giant digital projections with stunning visual special effects and pyrotechnics.
Our brief was to create a unique identity and campaign that captured the creativity, dynamism and excitement of the collective events together with the historic relevance of the landmark sites.